Some Ads That Stood Out with Unique Execution
You can stand out in two ways: either say something different or say the same thing differently.
The first way is logical and often the tougher one because you must have a unique feature — which isn’t always promised in whatever you sell.
For example:
- Sebamed has the right pH (unlike its competitors)
- Fogg is a no-gas perfume (when others were mostly aerosol), etc.
But if you’re given just another soap or deodorant — then you’d likely attempt saying something to your customers that your competitors aren’t talking about.
But the second way is more imagination-oriented, and you can use a unique and less-used execution style to shake the category a bit.
I’ve written this post to revisit some ads that stood out with a unique execution style.
Diary Milk: Kitna Maza Aaye Re (Claymation)
Madhya Pradesh Tourism: MP Mein Dil Hua Bache Sa…(Toys!)
Madhya Pradesh Tourism: MP Ajab Hai, Sabse Gajab Hai (Shadowgraphy)
Big Babol: Chidiya Rani (Animation)
Mentos: Evolution (Animation)
Mentos: Angry Chicken Dad (Talking Animal)
Mortein: Louie (Character)
Vodafone: ZooZoo (Characters)
John Lewis: Moz the Monster (A Cute Animated Monster)
Honda: The Cog (Rube Goldberg Machine)
Samsung: Do What You Can’t (An Ostrich With Dreams)
That’s all for now — perhaps I’ll more to this list (you can suggest any others in the comments below).
I liked seeing ads with such distinct execution. It’s a great way to stand out and be remembered. Introducing a new animation style, making a stop motion video, casting animals funnily, or something else.
They seem more interesting than characters merely reading out scripts or acting while the music plays in the background.
Now whether doing such a thing is right for the brand, whether will it guarantee success, and so on are conversations for another day.
But the takeaway, though?
Breaking the monotony is still a goal worth pursuing.
