Every Damn Advertising Resource
I have a word file called ‘advertising scribbles’ in which I dump all the useful stuff I find.
These slides contain a curated list of resources I’ve collected that can help you bring clarity to your fuzzy process.
While this stuff wouldn’t turn you into next Stanley Pollitt or John Webster — it’ll take you a bit closer to refining your craft.
News Sites
Little Black Book / B&T / Muse by Clio / It’s Nice That / The Dieline / The Outline / Colossal / The Drum / AdAge / AdWeek / Campaign / Afaqs / Brand Equity
Blogs
AdAged / The Ad Contrarian / Dave Trott’s Blog / BBH Labs / Strategy is Your Words / Dave Dye / Creative Criminals / Martin Weigel / APG
Books
LSU Strategist’s Handbook / JWT Planning Guide / Ogilvy on Advertising / Hey, Whipple, Squeeze This / Truth, Lies, and Advertising / How Brands Grow / The Copywriter’s Handbook / Brutal Simplicity of Thought
Presentations
The Theory of Strategy and Planning / How to (Not) Fail / First OIIC Book / What is Planning / The Lost Art of Writing a Brief / A Hunter’s Guide to Bullsh*t Free Insights
Directories
Ads of the World / AdForum / Archive.org / Swipe-Worthy / Brand Activation / Activation Ideas / ads of brands / Adeevee
Documentaries
The Cola Wars / The Men From the Agency / Art and Copy / Lemonade / Remember Those Great Volkswagen Ads? / The Saatchi & Saatchi Story / Food, Inc. / Miss Representation / Not Business As Usual / Programming the Nation / The Persuaders / Life in a Day / The Century of the Self / John Webster: The Human Ad Man / Manufacturing Consent
Theories and Models
Brand Prism / Brand Archetypes / Brand Wheel / SWOT Analysis / Five Forces Model / Plot Narrative Structure / Planning Cycle / Culture Mapping / Ethnography / Insights
Tools
Deck of Brilliance / Dollar Street / All Top / Canva / Slido / Strategy Deck / One Time Secret / Worldometers / Rich Media Gallery / Consumer Barometer / Poll Maker /
P.S. This list doesn’t really have *everything* But I hope it helps. Cheers!
