Why Ideas Die Inside AgenciesComing up with ideas is one thing. Breathing life into them them is another.Jun 17Jun 17
Probably the Simplest Advertising Trendspotting TrickRemember how Martin Scorsese controversially said that Marvel movies are more like ‘Theme parks’ and ‘aren’t cinema’?May 6May 6
Ridiculed First, Trending LaterHere’s a quick trendspotting tip: Anything that’s ridiculed or causes friction shows signs of becoming a trend.Mar 25Mar 25
Insights, in FleshI’ve seen enough conversations about insights but not enough examples. So, I am attempting some.Jan 8Jan 8
Some Ads That Stood Out with Unique ExecutionYou can stand out in two ways: either say something different or say the same thing differently.Sep 7, 2023Sep 7, 2023
On Haiku and Creative BriefsI dabbled with writing Haiku a few years ago. Wrote some and gave up. But I stumbled upon this interesting article that explains the…Apr 18, 2022Apr 18, 2022
Why I Wrote a Hundred Blog PostsWhat you’re reading right now is the completion of a 100-day blogging streak that I had started last year.Mar 8, 20211Mar 8, 20211
To-Do: What Can You Do Before 2021 Begins?Time to end the last week of 2020 on a good noteDec 28, 2020Dec 28, 2020
Life’s not a refrigerator.It mustn’t show the same vegetables and milk equivalent stuff every time you look at it. It’s supposed to change.Dec 25, 2020Dec 25, 2020
Idea Bankruptcy: How to Create More and Ship Ideas Fast… for times when you feel blank.Sep 16, 2020Sep 16, 2020
